It is with great pleasure that Three startup ideas which belong to The Entrepreneurship Club UAF, under the Office of the Senior Tutor, have been shortlisted among the top 25 startups at NUTRIBIZ 2024 SME INNOVATION Challenge. These startups, namely Royella Foods Pvt Ltd., Yumkins Pvt Ltd, and VertiBloom, wereelected from over *1,020 business startup ideas at NutriBiz 2024 Islamabad. NUTRIBIZ 2024 SME Innovation Challenge, was organized by Scaling Up Nutrition, the World Food Programme, Sun Business Network, and the Ministry of Planning, Development, Government of Pakistan, in collaboration with the GAIN TEAM and FRUIT OF SUSTAINABILITY team.