FAISALABAD Apr 14: The University of Agriculture, Faisalabad celebrated Punjab Cultural Day, meant to promote our rich traditions among the young generation and to glorify the culture. The event arranged under the auspice of the Senior Tutor Office brought the colorful performance of the students featuring poetry of Sufi poets Punjabi, Heer Waris Shah, Bhangra, and others which remained a center of attention for the audience. Pro-Vice Chancellor Prof Dr. Muhammad Sarwar Khan read out the message of Vice Chancellor Prof. Dr. Zulfiqar Ali. In his message, Prof Dr Zulfiqar Ali said that Punjab, the land of five rivers, had a great heritage. Its identity is love for the soil and the brotherhood. The University is not only associated with teaching but also have a strong ties with the real heirs of Punjabi culture, the farmers. Their hard work, simplicity and love for the land are the real identity of Punjab. Sufi poets like Waris Shah, Bulleh Shah, Khwaja Ghulam Farid, Baba Ganj Bakhsh, Sultan Bahu have enriched this land with pearls of wisdom. Therefore, it is imperative for us to connect our young generation with the great heritage so that the society reflects the fragrance of love and brotherhood. Principal Officer Student Affairs Dr. Muhammad Riaz called for promoting the great traditions and culture of Punjab among the young generation. He said that the University is considered the custodian of agriculture and rural culture. Senior Tutor Dr. Shoukat Ali said that Heer Waris Shah Chair has been established so that the pearls of wisdom can be disseminated. He said that the university was known for marvelous contribution for the agriculture and rural development.