“Digital Skills for Women Entrepreneurs”

FAISALABAD Sep 25: In todays’ fast-paced digital era, women entrepreneurs must be equipped with modern skills to expand their businesses and compete globally to take part in national growth. It was stated by Director Institute of Home Sciences Prof Dr Beenish Israr at two-day workshop titled “Digital Skills for Women Entrepreneurs” at University of Agriculture Faisalabad (UAF) on Tuesday. The workshop was organized by Women Industrial Home under supervision Dr Beenish in collaboration with Circle Women Association on the directives of UAF Vice Chancellor Prof Dr Zulfiqar Ali. Speaking on the occasion, Dr Beenish said that UAF was taking all possible initiatives to make youth productive, skilled and competitive in diverse fields of life. She said that according to 7th National Population and Housing Census 2025, women are 48.5 percent of the total population of the country that is why it is essential to help them harness technology, unlock new opportunities and strengthen their role in shaping a prosperous future. She said that digital marketing helps business reach at global market. Focal person Sadaf Iqbal said, this workshop is designed to empower women entrepreneurs with essential digital skills that will help them grow their businesses and strengthen their online presence. By embracing technology, women can explore new markets, enhance competitiveness and contribute more effectively to the socio-economic growth of the country. Digital Marketing Manager Mian Hamza said that digital marketing is the backbone of modern business growth. He said that this workshop will enable women entrepreneurs to learn how to use online platforms effectively to reach wider markets. He said by learning these skills, women can compete confidently in the digital marketplace and create sustainable business opportunities. Najma Shaheen and Nizwa Itrat also spoke on the occasion.