"From Product to Market: The Glucowipe Case Study.

FAISALABAD, Aug 4: Promoting entrepreneurship and commercializing research-based products are essential for economic growth, job creation and sustainable development, said Director of the Business Incubation Centre (BIC), University of Agriculture Faisalabad (UAF), Dr Hammad Badar. He was speaking at an interactive seminar titled "From Product to Market: The Glucowipe Case Study. The seminar featured the winning team from Scent Organic Foods and M&CO, who shared their experience of transforming scientific research into a commercially successful venture. Dr Hammad Badar said they were committed to creating an entrepreneurial ecosystem where innovative ideas are transformed into market-ready products and successful businesses. He said the BIC was committed to providing students and researchers with opportunities to interact with successful entrepreneurs, researchers and marketing experts so they could gain practical insights into innovation, commercialization and business development. T